Our way

We don't build everything.

We don't do features nobody needs or meetings nobody remembers.

We don't do clever when simple works or big when small is enough.

We do one thing: build software that solves a problem, then move on.

Most companies grow by adding - more people, more process, more features. We grow by subtracting. Fewer meetings means more building. Smaller scope means clearer focus. Less cleverness means code that still makes sense next year.

We're small enough that everyone here owns what they build and ships it themselves. No strategy team. No approval chain. If something needs doing and it makes sense, we do it. If it doesn't make sense, we say no.

That's most of our job, actually. Saying no. To feature creep. To perfect-later thinking. To solutions looking for problems. Every no protects a yes that matters.

We'd rather ship something useful today than something perfect eventually.

This isn't a lifestyle. It's just how software should be built - by people who own what they make, who aren't afraid of constraints, and who know that less is usually more.

We're not trying to scale to a thousand people or disrupt anything.

We're trying to build good software that people love using.

So far, it's working.