One Upload. Everywhere.
We engineered a distributed music publishing platform that lets artists upload once and publish across Spotify, Apple Music, YouTube Music, and more—reliably and at scale.
The Challenge
Independent artists faced an impossible barrier: manually uploading music to dozens of streaming platforms, each with different requirements and formats, taking weeks of error-prone work. The façade of 'upload once' belies a highly complex backend problem where every error impacts revenue and reputation. This system demanded enterprise-level engineering discipline from day one.
What We Built
Distributed Microservice Architecture
We built independent services responsible for asset ingestion and storage, metadata management and validation, API publishing connectors (Spotify, YouTube Music, Apple Music, etc.), rights and ownership workflows, and error recovery and retry orchestration. This separation allowed workloads to scale independently and isolated failures without compromising the user experience.
Production-Grade Reliability
We treated reliability as a first-class feature: high test coverage across services, event-driven messaging and idempotent workflows, safe retry logic for third-party publishing failures, automated regression testing suites, and continuous monitoring and alerting. Artists trusted the platform because they never had to upload twice—not even when a provider's API failed.
Designed for Scale
We engineered for millions of assets and users: horizontally scalable services, optimized media processing pipelines, intelligent caching, batching, and back-pressure strategies, and cloud-native deployments with autoscaling. Supporting global talent required a system capable of keeping up with global demand.
How We Worked
Microservices Excellence
We architected each service with clear boundaries and responsibilities. This allowed us to scale development across multiple team members while maintaining system reliability and enabling independent deployments.
API-First Integration
We built robust connectors for each streaming platform, handling their unique requirements and failure modes. Our retry logic and error handling ensured artists never lost uploads, even when third-party APIs failed.
Enterprise-Grade Reliability
From day one, we treated this as mission-critical infrastructure. Comprehensive testing, monitoring, and alerting meant the platform could handle high-profile releases without compromising artist revenue or reputation.
The Outcome
The platform evolved from an idea into a trusted publishing engine, powering distribution for high-profile talent and capable of supporting millions of users without compromise. To the outside world, this platform looked simple: upload your song, choose your targets, publish everywhere. Behind the curtain was a symphony of services coordinating data, media, compliance, and third-party APIs. This wasn't a website. It was infrastructure disguised as convenience.